Koutoubia Mosque minaret among palm trees at sunset in Marrakech, Morocco

Luxury holidays in Morocco

Morocco Lose yourself in atmospheric medinas, mountain landscapes and desert horizons

Morocco with True Travel

A world of spice, sand and souks

Like the mint tea it serves, Morocco is infused with vibrant flavours and colours; from the labyrinthine medinas of Marrakech and Fez, fizzing with fragrant spices and bubbling tagine, to its wild Atlantic coast, ribboned with bohemian beach towns like Essaouria. In the Atlas Mountains, traditional berber villages stand before the highest mountain in North Africa, Jebel Toubkal, while in the Sahara Desert, it’s all about sand dunes, sundowners and sleeping under the stars.

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Marrakech Souk, Morocco

Specialist Tip

Marrakech may seem easy to explore independently, but a good guide takes you beyond the obvious sights. Discover quieter corners, remarkable architecture and excellent places to eat and drink, while navigating the souks more confidently and finding high-quality pieces at fair prices.

Peter Felix, Africa Programme Manager

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Morocco With Us

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EXPLORE MOROCCO

Places in Morocco

Moroccan Sahara Our Favourite Places Moroccan Sahara The Moroccan Sahara, reached via Merzouga or Zagora, is where the country's desert reputation is properly earned: the dunes at Erg Chebbi rise to nearly 150 metres, shifting colour through the day from gold to deep red at sunset. Camel treks and 4x4 crossings are the usual way in, with nights spent in desert camps under skies with almost no light pollution. It takes a longer drive than Agafay to reach, but the scale of the dunes here is the real thing.

HOW WE TRAVEL DIFFERENTLY

True Experiences in Morocco

Explore a selection of our hand-picked experiences our Travel Designers can build into your holiday, from camel trekking in the desert to a private cooking class in Marrakech.

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Private Cooking Class, Morocco

Morocco

Private cooking class

Discover Moroccan cuisine in a private cooking class, beginning with fresh ingredients and traditional flavours before preparing classic dishes with a local chef. Learn the techniques behind fragrant tagines, salads and other regional specialities, then sit down to enjoy what you have created.
Camel Trekking, Morocco

Morocco

Camel trekking

Cross the Moroccan desert by camel, travelling through the dunes before settling into a comfortable desert camp for the night. As the sun sets, watch the landscape change colour before enjoying dinner beneath a vast, star-filled sky.
Traditional Hammam, Morocco

Morocco

Traditional hammam ceremony

Experience a traditional Moroccan hammam, a centuries-old bathing ritual combining warm steam, black soap and an invigorating exfoliation. Relax as your therapist works through the traditional sequence, leaving you refreshed and ready to continue exploring.

Morocco Accommodation

A Taste of Where We Stay

Morocco’s most memorable stays are often woven into the fabric of the places around them – behind the walls of a Marrakech riad, among the foothills of the Atlas Mountains or within the quiet courtyards of an old medina. From the understated elegance of Villa des Orangers and the grandeur of Royal Mansour to the mountain setting of Kasbah Tamadot and the intimate character of Dar Ahlam, we seek out places with a strong sense of place, exceptional hospitality and their own story to tell.

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Kasbah Tamadot beneath the snow-capped Atlas Mountains, Morocco

Kasbah Tamadot

The foothills of the Atlas Mountains feel a world away from Marrakech, and Kasbah Tamadot makes the most of its dramatic setting above a valley of Berber villages and terraced hillsides. Originally built in the 1920s and now part of Virgin Limited Edition, the kasbah is filled with antiques and artwork collected from across North Africa and beyond. Accommodation ranges from atmospheric rooms within the main house to private riads and Berber tents, while mountain walks, a traditional hammam and views towards Mount Toubkal are all part of the experience.

Royal Mansour Tamuda Bay

Royal Mansour Tamuda Bay

Tamuda Bay has long been one of Morocco's favourite coastal escapes, and Royal Mansour brings the group's renowned attention to detail to this stretch of Mediterranean shoreline. Just outside Tetouan, the property combines expansive suites and villas with handcrafted interiors, private terraces and uninterrupted sea views. The spa is a destination in its own right, pairing traditional Moroccan wellness rituals with a more contemporary approach to health and longevity, while a collection of restaurants celebrates the flavours of Morocco, France, Spain and Italy.

Courtyard swimming pool at Villa des Orangers, Marrakech, Morocco

Villa Des Orangers

Hidden behind high walls in Marrakech's Medina, Villa des Orangers feels more like a private home than a city hotel. Located between Jemaa el-Fnaa and the Koutoubia Mosque, the property occupies a former residence centred around flower-filled courtyards, fountains and citrus gardens. Rooms and suites combine traditional Moroccan craftsmanship with understated comfort, while the spa's hammam and a restaurant serving Moroccan, French and Mediterranean cuisine provide a welcome contrast to the energy of the souks beyond the door.

Dar Alham

In the Skoura Oasis near Ouarzazate, Dar Ahlam reimagines the traditional Moroccan kasbah as something far more personal. This 200-year-old property sits among palm groves on the edge of the desert, with just 14 individually designed suites filled with antiques, textiles and references to the region's Berber heritage. There are no menus, fixed dining rooms or set schedules; instead, each stay is shaped around you, whether that means dinner beneath the palms, a picnic in the Valley of Roses or a privately guided journey into the Atlas Mountains and Sahara beyond.

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True Travel arranged all our internal flights and transport, which ran like clockwork. Each accommodation was lovely, as was being able to explore Ecuador's varied regions and amazing people, culture and animals. As usual, True Travel delivered a seamless trip.

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Quick Answers

Common Questions

  • What currency is used in Morocco?

    The Moroccan Dirham (MAD) is a closed currency, meaning it can’t be bought or exchanged outside the country, so arriving with foreign cash to exchange on landing is the only practical approach. It’s worth knowing this before you travel, since it catches out visitors used to sourcing local currency in advance.

  • What language is spoken in Morocco?

    Arabic and Tamazight (Berber) are both official languages, with Moroccan Darija as the everyday spoken dialect, while French remains widely used in business, signage and education as a legacy of the country’s colonial history. French is often more useful than English outside the main tourist areas, which differs from the English-forward tourism industries of several neighbouring destinations.

  • What time zone is Morocco in?

    Morocco operates on Western European Time (WET), but its approach to daylight saving includes a temporary reversion to standard time during Ramadan, making it one of the more complex time arrangements in the region. This detail changes periodically, so it’s worth confirming current timing with your specialist if your trip falls near Ramadan.

  • Can I drink the tap water in Morocco?

    Tap water is not recommended for drinking anywhere in Morocco, including Marrakech and Casablanca, despite generally functional urban infrastructure. Bottled water is provided as standard at riads and hotels and should be your default throughout, including in the Atlas Mountains and Sahara, where the source may be a well or spring rather than a treated mains supply.

  • Should I carry cash or are cards widely accepted?

    Cards are accepted at larger riads, hotels and established shops, but souks, smaller restaurants and rural guesthouses typically expect cash. Dirhams in small denominations are the most useful currency to carry once you’re bargaining in a medina or tipping in more rural areas.

  • Is tipping expected in Morocco?

    Tipping is customary and genuinely appreciated across riads, guiding and driving, with staff relying on it as a meaningful part of their income. Small cash amounts, given directly rather than added to a bill, are the standard approach, and carrying enough loose change for this throughout a multi-stop itinerary is worth planning for.

  • What plug sockets are used in Morocco?

    Morocco uses Type C and Type E sockets, the two-pin European standard, running at 220V. Older riads converted from traditional houses sometimes have limited sockets concentrated in specific rooms, so it’s worth asking on check-in where charging is easiest rather than assuming every room is equally equipped.

  • What's the easiest way to stay connected in Morocco?

    Mobile coverage in Marrakech, Casablanca and other main cities is strong, and a local SIM is easy to arrange on arrival. Coverage becomes patchier in the Atlas Mountains and disappears for stretches in the Sahara, which is worth building into expectations for any desert portion of an itinerary.

  • What should I pack for Morocco?

    Layering is essential, since a single itinerary might move between a warm Marrakech afternoon, a genuinely cold Atlas Mountains evening, and a Sahara night where temperatures drop sharply after dark. Comfortable, closed shoes suit the medina’s uneven stone streets far better than sandals, and a scarf is useful for both sun protection and modesty in more conservative areas.

  • What local etiquette or customs should I know before visiting Morocco?

    A warm greeting and unhurried exchange before any transaction, whether in a shop or with a guide, is genuinely valued and sets a noticeably better tone than getting straight to business. Modest dress, covering shoulders and knees, is expected away from riad courtyards and pool areas, particularly in medinas and smaller towns.

  • How should I dress when moving between the medina and the Atlas Mountains?

    Marrakech’s medina calls for modest, breathable clothing that covers shoulders and knees out of respect for local custom, while the Atlas Mountains demand warmer layers regardless of season, since temperatures drop significantly with altitude even on a hot Marrakech day. Packing for both climates within the same trip, rather than assuming one wardrobe covers the whole itinerary, avoids being caught out either way.

  • Is haggling expected in Morocco's souks, and how should I approach it?

    Yes, haggling is a genuine and expected part of souk culture, and an initial asking price is typically set well above what a seller expects to receive. A relaxed, good-humoured back-and-forth, often over mint tea if invited, is the local norm, and starting at roughly a third to half of the initial price is a reasonable opening move.

  • Can I photograph people in the medina, and should I expect to pay for photos of performers?

    Always ask before photographing someone directly, and expect that performers, particularly in spaces like Jemaa el-Fnaa, anticipate a small payment in exchange for a photograph as part of how they earn a living. This is a straightforward, expected transaction rather than an awkward one, provided the payment is offered rather than assumed unnecessary.

  • Can I bring Moroccan Dirhams home, or should I exchange them before I leave?

    Exporting Dirhams is restricted, so any leftover currency should be exchanged back before departure, ideally at the airport or a bank rather than assuming it can be converted once you’re home. Keeping exchange receipts from your arrival can also make this final exchange more straightforward at some counters.

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