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Our Design Process

Our Service

Our service takes a hand-held, detail-orientated approach to global travel.

We have crafted an exacting design process that enables you to curate a bespoke itinerary from a blank canvas, with expert support.

As a result, from the moment you get in touch, to when you land back home, you and your loved ones are looked after every step of they way.


Decide on your destination

The whole world is at your fingertips

From the heights of Machu Picchu to the relics of the Byzantine Empire; from the wild plains of the Serengeti to the crystalline waters of a private island off the coast of Mozambique; from the neon lights of Tokyo to the Northern Lights of the Arctic – there is so much to discover.

We simply have one question: where next?


Our first call

Many hands make light work

Each itinerary starts with a blank canvas, the key to this is a phone call, or what we have coined: a ‘discovery call’. We want to know your likes, dislikes, your passions and your fears.

For us, this will stoke the flames of inspiration and for you, it will be the foundation of your journey to come.


Your itinerary is made

A masterpiece has begun

Now, armed with your bespoke brief, our designers will put pen to paper. We select rooms, not just hotels. We select tables, not just restaurants. And we select seats, not just tickets.

This is the driving force of how we piece together your itinerary, resulting in an extraordinary experience, entirely inspired by you.


We receive your feedback

You are the north star

At the centre of everything we do is you and your loved ones. That is why your feedback is paramount to our design process.

We present to you the first iteration of your journey, and we listen. If we hear gasps of excitement, we build on it. If we hear notes of doubt, we revisit and reimagine. Our job is to bring your dreams to life, and we will only rest when that is complete.


The final touches are made

Down to a fine art

Once the masterpiece is complete, and you have begun counting down the days, the tailoring must begin. Now is the time we cross the t’s and dot the i’s. On hand are our team of Trip Tailors – think of them as your dedicated concierge.

They open the doors to your destination with bookings, reservations and ticketing. Whether it be for restaurants, spa treatments or baby-sitters – their black-book is an encyclopedia of global access.


Your trip begins

The journey has commenced

Our commitment to you goes beyond delivering a hand-crafted itinerary, we look after you from the moment you arrive at the airport to the moment you unpack your final suitcase.

With a 24/7 emergency line, daily support from your Designer and Tailor, and on-the-ground representatives – all you need to do is get dressed in the morning.

The Designers

Inherently expert. Infinitely curious.

Our designers are a team of brilliant minds and youthful energy with an unwavering desire to explore every undiscovered edge of the globe.

The Tailors

Our tailors have access to where others don’t, and will refine your itinerary entirely bespoke to your wishes.

Focusing on every single detail, down to how you take your tea.

Travel Tailor

Alice grew up in Northern Ireland and worked in both France and Mallorca before joining the team as a Travel Tailor. Alice thrives in the details; making sure that every experience elevates each itinerary. A guru for all things concierge, she lives for finding the hottest new restaurant or gallery opening.

Travel Tailor

Liv began her career living and volunteering in South Africa, Chile and Peru. After falling in love with the vast array of landscapes, wildlife and cultures she returned to the UK excited to share her experiences. At True Travel Liv has now been able to merge her scrupulous approach to trip tailoring with conscious travel.


UK: 0203 137 1247

US: 800 635 8124

The TRUE rating


These accommodations are the best of the best, showcasing top hospitality, exceptional design and world-class food, in the most exclusive locations around the world.


A very high standard of five-star properties, with top-notch service and a wide range of amenities and experiences ensuring an unforgettable stay.


These four to five-star accommodations offer the high level of service that our team look always look for, with a range of facilities on offer.


Four-star properties which offer enough amenities for a comfortable stay. We may offer these for a more price-competitive option, or in more remote areas which don't offer the most luxe hotels.


These properties won't necessarily offer all of the typical luxurious facilities, but will always provide memorable experiences, from camping out in the bush to climbing up to a treehouse.

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