True Sweden Travel

Curated Adventures

Honest Pricing

Conscientious Travel

Meet Molly

3 country visits

8 husky sled ventures

1 night with Sámi

HOME > DESTINATIONS > Europe > Sweden

The TRUE experience

Your big ideas – designed by our specialists and delivered with meticulous attention to every single detail. Just sit back and enjoy the experience.

We offer an open book pricing approach and our transparency is one of the reasons so many first time clients become lifetime clients.

Whether it’s supporting conservation programs, sustainable hotels or expert local guides, you will have a positive impact on the people and places you visit.

More About Us

Visit Sweden

Sweden – home to the Northern Lights, the arctic playground of Swedish Lapland, and the archipelagoes of Stockholm and Gothenburg. Up north, explore the snow-blanketed landscape dog-sledding and ice-driving, observe the Aurora Borealis from an outdoor hot-tub or ice fish for big pike on the glistening lakes. Swap an arctic playground for coastline adventure in Stockholm and Gothenburg with seafood and boating safaris along the archipelagos’ calm waters. Let your taste buds be tickled by lingonberry juice and soak up the Nordic lifestyle.

Molly‘s Sweden Gallery

Luxury Sweden Itineraries

These example itineraries are here to get you inspired, but no two True Travel holidays are the same. Our Sweden experts start planning each trip with a blank piece of paper, designing every itinerary 100% personalised to you.

Iceland

From £8,510 PP

From $11,630 PP

Ultimate Icelandic Ring Road Self Drive

The ultimate Icelandic driving tour, taking in the country's north, south, east and west

Sweden

From £2,600 PP

From $3,700 PP

Hunting the Northern Lights

An adventure in Swedish Lapland, in the heart of the Arctic Circle

Sweden

From £4,400pp

From $6,100pp

Swedish Lapland Ultimate Adventure

The best of Swedish Lapland's lodges and adventures

Explore more

Vivienne

We went looking for the Northern Lights and got so much more – snowmobiling, husky sledding, and we were hosted by lovely people. It was a pleasure planning our trip with Molly; she understood exactly what we were looking for from our snowy adventure!

Where to go in Sweden

Why We Love Sweden

From

Molly

WINTER EXPERIENCES

Layer up and let northern Sweden’s gigantic arctic playground work its magic – perfect for adventurers desperate to try something completely out of the ordinary. Ahead of you awaits expansive stretches of snow-blanketed forests, ready to be explored by sledge with a pack of huskies leading your way. Make the most of your thermals whilst snowmobiling up mountain trails, or cross country skiing down them. If this isn’t enough, head to the lakes for ice fishing.

THE NORTHERN LIGHTS

Prepare to be captivated by the violet, green, yellow, white and red swirls illuminating and spanning the night sky. Your best chances of catching this heavenly spectacle is between October and March, and Swedish Lapland offers one of the best chances of success to see the Aurora Borealis. Whether or not you’re lucky enough to spot the colours in their full glory, you’ll never regret travelling this far north for such a wintery experience.

NORDIC LIFESTYLE

Swedes have a way of sucking you into their way of life, from stripping everything back and slowing right down, to making the most of their blessed outdoor environment by forever exploring forests and coastline. Discover why they’re so proud to live off the land, getting stuck into their traditions by tasting local delicacies such as reindeer and fresh arctic char. What’s more, head out on a sea safari to fish for fresh lobster, mussels or king crab. After a day in the life of a Swede, be sure to collapse in front of an open log fire.

COASTAL ISLANDS & SEAFOOD SAFARIS

Explore two of Scandinavia’s most serene cities, where the urban opens up to the countryside and its surrounding islands. Positioned along the west coast, unearth the charm of Gothenburg and its tram-lined streets, Michelin-starred restaurants, galleries and seafood safaris, alongside the archipelago of 8,000 coastal islands. And visit Stockholm – the gateway to Swedish Lapland – an immaculate capital city with an idyllic waterfront opening up to the Baltic Sea and its rocky isles of red wooden cottages, forests and wildflowers. Gain a bird’s eye view of this spectacular scenery from the heights of a helicopter.