True Europe Presents


Hand-crafted Travel to Sweden

Sweden – home to the Northern Lights, the arctic playground of Swedish Lapland, and the archipelagoes of Stockholm and Gothenburg. Up north, explore the snow-blanketed landscape dog-sledding and ice-driving, observe the Aurora Borealis from an outdoor hot-tub or ice fish for big pike on the glistening lakes. Swap an arctic playground for coastline adventure in Stockholm and Gothenburg with seafood and boating safaris along the archipelagos’ calm waters. Let your taste buds be tickled by lingonberry juice and soak up the Nordic lifestyle.

Travelling to Sweden with True

Create the perfect trip, hand picking each element of your stay with our tailor-made holidays. Be guided by our experienced Travel Designers.

A True Sweden Itinerary

Our travel design process starts with you and your ideas, each trip created from a blank piece of paper.

Our Europe specialists have created a selection of example itineraries to provide a sense of what can be crafted for you in Spain.

6 Day Itinerary

Guide Price: £4,200pp

Guide Price: $5,000pp

8 Day Itinerary

Guide Price: £5,100pp

Guide Price: $6,100pp

6 Day Itinerary

Guide Price: £4,200pp

Guide Price: $5,000pp

5 Day Itinerary

Guide Price: £4,200pp

Guide Price: $5,000pp

True Experiences In Sweden

The foundations of a memorable holiday are the experiences and Sweden has an abundance of activities to make each itinerary special.

Our Featured Accommodation in Sweden

Each trip True Travel curate is based on the experience you are looking for and as an independent travel operator, we are not obliged or committed to any properties. You can rest safe in the knowledge that the accommodation we recommend for your stay has been chosen based on your interests, not ours.

Sweden's Hotspots

Immerse yourself in Sweden’s blend of urban sophistication and natural beauty. Stockholm, the elegant capital, boasts historic charm and modern design. The archipelago offers scenic tranquility. Explore the cultural richness of Gothenburg and its canals. In Lapland, experience the magical Northern Lights.


You only need a weekend in Stockholm to see the Swedes infamously relaxed approach to life. Built across 14 islands and a short hop from an enormous archipelago, you are only ever a stones throw away from the water. Quiet coffees, enormous cinnamon buns, sailing trips, Abba and meatballs will easily fill a short memorable break.In true Scandinavian fashion, Stockholm is a city that is effortlessly cool. It blends culture and tradition with forward thinking design that you can see in everything from the cities train and subway stations to their cafes and restaurants.

Our Destination expertise

True Europe

Our team of Europe specialists live and breathe European adventures, always looking for the next hidden gem, so you can be assured you will be in the best hands when planning your trip. They will look after you start to finish using their expert knowledge to give you a holiday to remember.

Molly K - True Travel
Molly Kinnaird

Molly grew up in Northern Ireland and spent her summers on the Wild Atlantic Way in Ireland which inspired her love for all things Europe. Having visited almost every country in the continent, her knowledge of the luxury market in this region is unrivalled.

Emily Beor-Roberts - True Travel
Emily Beor- Roberts

Emily has been using her fastidious organisation skills to seek the road less travelled for the last 5 years. Having fined tuned her expertise as a Travel Tailor first, Emily now designs trips across Europe.

Annabel Humphrey

Annabel naturally loved to explore Europe, even before embarking on her career in luxury travel. Having spent time working for some of London’s finest hotels, Annabel’s passion is to help others explore the region in comfort and style.

Sweden Journal

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