True Sweden Travel

Prepare to be captivated by the violet, green, yellow, white and red swirls illuminating and spanning the night sky. Your best chances of catching this heavenly spectacle is between October and March, and Swedish Lapland offers one of the best chances of success to see the Aurora Borealis. Whether or not you’re lucky enough to spot the colours in their full glory, you’ll never regret travelling this far north for such a wintery experience.

Swedes have a way of sucking you into their way of life, from stripping everything back and slowing right down, to making the most of their blessed outdoor environment by forever exploring forests and coastline. Discover why they’re so proud to live off the land, getting stuck into their traditions by tasting local delicacies such as reindeer and fresh arctic char. What’s more, head out on a sea safari to fish for fresh lobster, mussels or king crab. After a day in the life of a Swede, be sure to collapse in front of an open log fire.

Explore two of Scandinavia’s most serene cities, where the urban opens up to the countryside and its surrounding islands. Positioned along the west coast, unearth the charm of Gothenburg and its tram-lined streets, Michelin-starred restaurants, galleries and seafood safaris, alongside the archipelago of 8,000 coastal islands. And visit Stockholm – the gateway to Swedish Lapland – an immaculate capital city with an idyllic waterfront opening up to the Baltic Sea and its rocky isles of red wooden cottages, forests and wildflowers. Gain a bird’s eye view of this spectacular scenery from the heights of a helicopter.