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B Corp

At True Travel, we are incredibly proud to be a B Corp Certified ™ company. But what exactly does that mean, and how does it positively impact both our company and our clients?

We are excited to shed light on what being a B Corp entails, and how it resonates with our values, our clients, and the future of sustainable travel.

What is a B Corp?

A B Corp ™ is a company that has been verified by B Lab as meeting the highest standards of social and environmental performance, public transparency, and legal accountability. This means we are among the businesses leading a global movement for an inclusive, equitable and regenerative economy.

Mushara Lodge Bungalow Interior

What does B Corp mean for us?

B Corp Certified ™ travel companies have been independently verified as a force for good. The certification process has confirmed that we are already operating our business to high standards from a social, environmental and governance perspective. However, it has also enabled us to identify not only our strengths as a company but also our weaknesses and where we need to improve, which we can now start focusing on. Certified B Corps are required to go through a recertification process every three years in order to retain their status, and our aim is to improve on our overall score in the next three years.

We firmly believe that travel can and should be a force for good, and this certification further strengthens our determination to become a flag bearer for positive impact travel. As a business, we are always looking for ways to improve year on year and by becoming B Corp certified we can ensure our actions are directly tied to our promises.

B Corp - Impact areas

What does B Corp mean for you?

When you travel with True Travel, you have the reassurance that your investment is not only going towards the holiday of a lifetime, but also delivering a purposeful positive impact on the people, places and projects you visit.

Whether it’s choosing to partner with local suppliers and independent businesses – or ensuring that the profits generated from your trips are reinvested in the communities and conservation initiatives you visit – you can be confident that your trip will create a positive and lasting impact long after your journey ends.

What’s Next?

B Corp Certification is a journey, not a destination. Making your business a force for good – and ensuring it stays that way – means constantly working to improve your practices. That is why we are committed to a journey of continuous improvement and will keep pushing forward, identifying more ways to support our workers, suppliers, the planet and its people.


UK: 0203 137 1247

US: 800 635 8124

The TRUE rating


These accommodations are the best of the best, showcasing top hospitality, exceptional design and world-class food, in the most exclusive locations around the world.


A very high standard of five-star properties, with top-notch service and a wide range of amenities and experiences ensuring an unforgettable stay.


These four to five-star accommodations offer the high level of service that our team look always look for, with a range of facilities on offer.


Four-star properties which offer enough amenities for a comfortable stay. We may offer these for a more price-competitive option, or in more remote areas which don't offer the most luxe hotels.


These properties won't necessarily offer all of the typical luxurious facilities, but will always provide memorable experiences, from camping out in the bush to climbing up to a treehouse.

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