True Travel 2022 Impact Report



Positive Impact Manager

At True Travel, we are committed to publicly reporting on our company’s operations and sustainability efforts each year. Our annual Impact Reports will showcase the key initiatives we have focused on, the progress we have made, and our goals for improvement moving forward as a business. Taking accountability as a business is crucial to further understanding our priorities and how we need to strengthen our efforts in order to deliver a genuine positive change.


Therefore, with each Impact Report, we want to be as transparent and thorough as possible with our community and illustrate how we are taking steps in the right direction to become a flag bearer for positive impact travel.

Why do we do an Impact Report?

We are thrilled to publish our first annual Impact Report for 2022. This report provides us with a baseline for how we measure our progress and how we plan to improve going forward. Transparency has a big part to play if we want to progress. This is why Impact Reports are so important in making sure we are not losing sight of our long term commitments and what we want to achieve in the future. We are well aware we are not perfect as a business, but here you will find an overview of what we have achieved in 2022 and the ambitious targets we have set for 2023. 


Read our 2022 Impact Report

Our 2022 Impact Report is available to view and download.

What does the report cover?

The report highlights our key areas of impact in 2022 and the charitable projects we have supported to date.

Since the True Travel Foundation was created in 2016, we have supported three leading charitable projects who focus on community outreach, education and marine restoration, with a total of over £40,000 being donated to these causes.

We support a range of projects, including the Female Empowerment Programme in Zambia, The Rucksack Project in Jaipur, India and Seawilding based on the west coast of Scotland. Our impact report details the individual contributions we have made to these projects along with our targets for 2023.

Carbon Footprint and Offsetting Schemes

Offsetting Trips:

At True Travel we have always wanted to find solutions; not simply to help our clients offset their carbon emissions from their travels, but to go further and ensure they can have a carbon negative and climate positive impact.

Offsetting our Carbon Footprint:

You will find an overview of how we are minimising the carbon footprint of True Travel and the initiatives we have implemented in order to actively address climate change.

Positive Impact Travel in 2023

We are immensely proud to have watched the growth of our Foundation since 2016 and to see the support we have been able to give to our selected projects around the world.

For 2023, we are continuing our focus on our two community projects in India and Zambia and have set a target to raise £10,000 for each project by the end of the year. Additionally, we have committed to raising a target of £100,000 for Seawilding by the end of 2023.

Despite the many challenges the travel industry faced during the global pandemic, it also highlighted the importance of focusing on sustainability and ensuring conscious travel is front of mind. We used this as an opportunity to re-define what True Travel stands for and reinvigorated our enthusiasm for pioneering positive impact in travel. We want to ensure sustainability remains a key part of our values and at the core of our conversations and this is why we have set an ambitious target this year for donations, aiming for a 150% increase on all our donations to date for this year alone.

We hope you will join us in the movement of re-defining conscious travel and ensuring the safeguarding of our planet so that life-long memories can be made for many years to come.

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