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Meet Imogen Fitzjohn


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While staying at the Chyulu Hills in Kenya, I found myself standing in one end of the pool face to face with a herd of elephants who peacefully enjoyed sharing a drink with me.

Positive Impact Manager

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My Experience

I had the privilege of growing up in a National Park in Tanzania where my family worked in wildlife conservation, environmental rehabilitation, community outreach programmes and endangered species programmes. Through my upbringing in Mkomazi National Park is where my passion for conservation, travel and exploration started. Being able to experience how travelling with a positive impact and being mindful of the world around us has created such a tangible difference for communities, cultures and conservation initiatives urged me to pursue a career in sustainable travel that acts as a force for good.

My Most Memorable Experience

During my 3 months travels around Africa, It was upon arrival in Namibia where I had the most memorable experience staying at the Desert Camp lodge in Sesriem. Entering Desert Camp after a 350 km drive from Swakopmund, first crossing the Namib gravel plains, we emerged into Desert Camp, surrounded on one side by the huge mountain range, and on the other side the Sesriem canyon. The highlight of my trip would undeniably be conquering Namibia’s biggest dune at dawn. After a 2 hour almost impossible climb in 35 degree heat, we arrived just in time for a sunrise breakfast at the summit. You watch as the sun rises over the top of the towering dunes, illuminating the beautiful african landscape below you. It was the most cathartic and energising experience being able to run down the dune in a fraction of the time that it took us to climb it.  For copious amounts of wildlife and ever-changing landscapes from cities, to salt pans, coastal towns and deserts then I would definitely recommend visiting Namibia.

Imogen’s Top Experiences

Imogen’s Favourite Itineraries


True Travel did a fantastic job with every detail of our trip. From hotel accommodations and tour guides, to train tickets, luggage service, restaurant recommendations, must see points of interest and the choice of cities to include everything we would want.

Imogen’s Top Articles

True Travel Times

Conservation Conversation

True Travel Times

Travel for the Future

True Travel Times

The Godfather of Conservation

Destinations Visited

  • Kenya
  • Tanzania
  • South Africa
  • Namibia
  • Argentina
  • Chile
  • Spain
  • Italy
  • Germany
  • Portugal

The TRUE rating


These accommodations are the best of the best, showcasing top hospitality, exceptional design and world-class food, in the most exclusive locations around the world.


A very high standard of five-star properties, with top-notch service and a wide range of amenities and experiences ensuring an unforgettable stay.


These four to five-star accommodations offer the high level of service that our team look always look for, with a range of facilities on offer.


Four-star properties which offer enough amenities for a comfortable stay. We may offer these for a more price-competitive option, or in more remote areas which don't offer the most luxe hotels.


These properties won't necessarily offer all of the typical luxurious facilities, but will always provide memorable experiences, from camping out in the bush to climbing up to a treehouse.