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Diani Beach, Kenya

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The TRUE experience

Your big ideas – designed by our specialists and delivered with meticulous attention to every single detail. Just sit back and enjoy the experience.

We offer an open book pricing approach and our transparency is one of the reasons so many first time clients become lifetime clients.

Whether it’s supporting conservation programs, sustainable hotels or expert local guides, you will have a positive impact on the people and places you visit.

Stay at Alfajiri

Considered by many as the finest villas on the east African coast, the Alfajiri Villas is perfectly situated on popular Diani Beach, an hour south of Mombasa. Perfect for small groups, guests can choose from three villa options: Cliff, Garden or Beach – each sublimely spacious and breathtakingly decorated to reflect the traditions of the region or the spectacular natural surrounds. The four-bedroomed and two-bedroomed villas include lovely ensuite bathrooms, a lounge and a large veranda.

Guest areas include large verandas, lush gardens and a swimming pool at the edge of a small cliff jutting into the sea. Feast on impossibly fresh seafood and Mediterranean-inspired menus, paired with a selection of fine wines. The retreat’s chefs will expertly design tailor-made menus served in the comforts of your villa.

Golf enthusiasts will be thrilled with the 18-hole championship golf course, located just two minutes away. Non-golfers can throw on their fins and explore the coral reef on a snorkelling trip, relax with a massage or, at an additional cost, can partake in a scuba diving adventure, deep-sea fishing, kite surfing, quad biking or safari activity.

The chef will indulge guests with fantastic ingredients from all around the world. There is a significant Italian influence in terms of the food and service. Food and drinks are available all day. The villa comes with a personal butler and staff to ensure that guests are happy throughout the day and night.


Start planning your truly bespoke itinerary by contacting one of our destination specialists.

Call +44 (0)203 137 1247

Call +1 (0) 800 635 8124



  • Air conditioning
  • WIFI
  • Private infinity swimming pool
  • Snorkelling
  • Diving and diving courses
  • Kite surfing and kite courses


I went on an adventure of a lifetime to Kenya, planned by True Travel. Borana was the perfect introduction to Africa – the staff were fantastic, the lodge very comfortable and I had amazing wildlife sightings. Then the helicopter flight and night out with Andrew (the real Crocodile Dundee) was an experience of a lifetime; we went scorpion hunting, crocodile catching, swimming in lakes and flew over flamingos. All in all, everything was fantastically planned and the service was brilliant. I’m looking forward to the next adventure!

Independent guest reviews

Start planning your truly bespoke itinerary by contacting one of our destination specialists.

Call +44 (0)203 137 1247

Call +1 (0) 800 635 8124


The TRUE rating


These accommodations are the best of the best, showcasing top hospitality, exceptional design and world-class food, in the most exclusive locations around the world.


A very high standard of five-star properties, with top-notch service and a wide range of amenities and experiences ensuring an unforgettable stay.


These four to five-star accommodations offer the high level of service that our team look always look for, with a range of facilities on offer.


Four-star properties which offer enough amenities for a comfortable stay. We may offer these for a more price-competitive option, or in more remote areas which don't offer the most luxe hotels.


These properties won't necessarily offer all of the typical luxurious facilities, but will always provide memorable experiences, from camping out in the bush to climbing up to a treehouse.

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