True Travel Appointment of a new Group Managing Director

True Travel is delighted to announce the appointment of a new Group Managing Director, Graeme Evemy. With 18 years in luxury travel, Graeme brings a wealth of experience and leadership to drive the team forward during a period of considerable growth.

Graeme joins from Audley Travel, having led their Sales and Service operations in the UK. Graeme was also instrumental in the setup of their then new office in Boston as the Head of Sales and Service in the US, growing the team from 1 to 120 in just six years.

Graeme’s journey into travel started after university, on a gap year spent travelling around India and Southeast Asia. His love of travel remains as strong to this day, with Asia particularly close to his heart and he joins a team of equally passionate travellers to help deliver the most memorable, tailor-made holiday experiences for our clients.

“I am delighted to be joining True Travel and lead them into their next stage of growth. True’s values immediately resonated with me and will remain the building blocks of our future. Their specialist knowledge, dedication to curating unique and memorable travel experiences, whilst being conscious of the impact travel has on the world around us is why I am so excited to be here. We will continue to deliver the most trusted and exceptional travel experience for our clients and strive to exceed their expectations.”

The appointment marks a big milestone for our Founder, Henry, who started the business from his kitchen table 10 years ago and who has been hands on with the business ever since.

“I am thrilled that Graeme has joined us to lead True Travel forward. His experience speaks for itself. Over the past ten years we have built a reputation of trusted expertise, with our teams of destination specialists spanning seven continents, creating award winning adventures from offices in the UK and US. We have ambitious growth plans for the years ahead and Graeme brings with him a proven track record to deliver that growth.”

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