We would launch on Monday 15th Feb and attempt to keep travel in the media for 7 days straight, in order to make our case heard. I spent the next three days and nights calling every business owner in travel I could reach. By Sunday 14th, pre-launch, we had 92 companies signed up, including travel titans Trailfinders and Audley Travel.
What followed was beyond any hopes I had and highlighted quite how desperate the situation had become. From the moment we launched the campaign at 8am on Sky News, a new travel provider signed up to the campaign every 7 minutes on average for the following four days straight.
Over the course of the week, we had 54 pieces of mainstream coverage and a further 38 pieces of regional and foreign coverage in print and online, as well as 5 interviews on BBC, ITV and Sky News.
This backing from the media and the general public opened doors for calls with key policy makers in Government, to whom we made our case for targeting re-opening in May, backed by the ever improving data from around the UK and overseas.
By the PM’s speech on Monday 22nd Feb, we had gathered 916 companies, representing £29bn in revenues, behind the campaign. Supporters included Trailfinders, Travelopia, Mr & Mrs Smith, Mark Warner Holidays, Celebrity Cruises, Regent Seven Seas Cruises, Flight Centre, DialAFlight, Audley Travel, &Beyond Group, Elegant Resorts, AMAN, Your Golf Travel, The Turquoise Holiday Company, The Thinking Traveller, Love Holidays and many, many more.
Read our letter to the Prime Minister.