North AmericaUnited States New Set

True Iceland Travel

Curated Adventures

Honest Pricing

Conscientious Travel

Meet Henry

3 country visits

Caught 8 salmon

Trekked 4 glaciers


The TRUE experience

Your big ideas – designed by our specialists and delivered with meticulous attention to every single detail. Just sit back and enjoy the experience.

We offer an open book pricing approach and our transparency is one of the reasons so many first time clients become lifetime clients.

Whether it’s supporting conservation programs, sustainable hotels or expert local guides, you will have a positive impact on the people and places you visit.


The most remarkable place we have ever stayed. Impeccably designed with insane attention to detail, every toy you could ever imagine, exceptional food, incredible service, and all of this in one of the most remote settings on earth. Deplar is a masterpiece

Start planning your truly bespoke itinerary by contacting one of our destination specialists.

Call +44 (0)203 137 1247

Call +1 (0) 800 635 8124


Why We Love Iceland




This country is an unbelievable winter playground – fancy surfing in the Arctic circle? Northern Lights, glacier hikes and snorkelling along tectonic plates are simply a snapshot of the mesmerizing experiences you can enjoy in Iceland. Discover the Snaefellsnes Peninsula and West Iceland where you can horse ride through lava fields and watch puffins diving for their tea. Climb aboard a boat in Húsavík on the north coast, the best location for whale watching.


From the moment you touch down on Icelandic territory, the landscape is like no other. During the short drive from the airport to the country’s capital, you will be taken over a lava field – an experience in itself. In this great wilderness, you never need to worry about overcrowding; with the right to roam and modified super jeeps, our expert guides can whisk you away from the tourist hotspots to see magical corners of Iceland that the vast majority of visitors miss.


With the sun struggling to set in summer, by winter it struggles to rise. During the summer, visitors play in twenty-four-hour sunlight and the endless light creates opportunities to explore natural attractions peacefully all through the night. Icelandics, undeterred by winter offering only seven to eight hours of sunlight each day, have also mastered activities in the dark. Horseback riding, outdoor swimming and snow-based activities are encouraged nonetheless, and this is spectacular when the Northern Lights illuminate the sky. 


Icelandic locals are some of the most charming people in Europe and their anecdotes live up to the country’s scenery. Unique to Iceland, the locals believe in, and invite the possibility of the existence of elves. Let your imagination run wild with the mutual respect that these invisible and mystical creatures live under the rocks in their enchanting landscape. 

Need to know


Capital City


Local Time

Icelandic Króna

Local Currency

Icelandic Lamb

National Dish


Largest City

When to go

  • Best
  • Good
  • Mixed
  • Jan
  • Jul
  • Feb
  • Aug
  • Mar
  • Sep
  • Apr
  • Oct
  • May
  • Nov
  • Jun
  • Dec

Independent guest reviews

Travelling with TRUE

Curated Adventures

Honest Pricing

Positive Impact

Full Support

Financial Protection

Unrivalled Private Access

Iceland inspiration

True Travel Times

The Blue Planet Collection

True Travel Times

Let's Fly Away

Iceland Waterfall

Start planning your truly bespoke itinerary by contacting one of our destination specialists.

Call +44 (0)203 137 1247

Call +1 (0) 800 635 8124


Zero deposit, zero risk.

The TRUE rating


These accommodations are the best of the best, showcasing top hospitality, exceptional design and world-class food, in the most exclusive locations around the world.


A very high standard of five-star properties, with top-notch service and a wide range of amenities and experiences ensuring an unforgettable stay.


These four to five-star accommodations offer the high level of service that our team look always look for, with a range of facilities on offer.


Four-star properties which offer enough amenities for a comfortable stay. We may offer these for a more price-competitive option, or in more remote areas which don't offer the most luxe hotels.


These properties won't necessarily offer all of the typical luxurious facilities, but will always provide memorable experiences, from camping out in the bush to climbing up to a treehouse.