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SABRE HOSPITALITY SOLUTIONS AND OSSN's TRUE SYSTEM JOIN FORCES FOR DIRECT HOTEL BOOKINGS
Agents With TRUE Codes Can Now Book Stays at Hotel Web Sites Powered by Sabre Hospitality Solutions' Reservation Technology.
BRADENTON, Fla., March 22 - Sabre Hospitality Solutions and the Outside Sales Support Network (OSSN) have joined forces to allow travel agents with OSSN's Travel Retailers Universal Enumeration (TRUE) booking codes to make hotel reservations for their clients at any property using Sabre Hospitality Solutions' Central Reservation System (CRS). The cooperation will offer travel agents with TRUE codes increased access to more than 10,000 properties worldwide and to the more than 50 chain codes that Sabre Hospitality Solutions manages in the Global Distribution Systems (GDS).
"Our hotel customers have asked for ways to increase exposure to the travel agent market while still controlling costs," said Bruce Hyatt, vice president, marketing and strategy of Sabre Hospitality Solutions. "This initiative is completely in line with Sabre Hospitality Solutions' value proposition as it not only helps hoteliers increase revenues and save money but also to provide better customer service."
Agents with TRUE codes will be able to book Sabre Hospitality Solutions-powered hotels through various channels including the GDS, Internet Distributions Systems (IDS), and directly at the property via Sabre Hospitality Solutions' Guest Connect booking engine. Guest Connect is used by thousands of hotels around the world to help merchandise their properties and generate significant revenue via the hotel's own web site. When agents with TRUE codes book stays for their clients at these hotel web sites, the individual hotel will track those reservations and credit the agents for commission payments.
Created by OSSN in 2001, TRUE has now grown into the travel industry's largest booking ID system created and managed directly by travel agents. Accredited TRUE agents use their TRUE numbers to book hotels, cruises, tours, and car rentals.
"More than 87 percent of our members book hotels online for their customers," OSSN President Gary M. Fee noted. "To meet this growing need, we launched the TRUE Hotel Program in 2009 to drive our agents to book directly on our hotel partners' branded web sites - reducing the hotels' distribution costs and ensuring our agents' access to the best rates for their customers."
Agencies that have a TRUE Code can find a list of the participating hotels and additional suppliers accepting TRUE Codes at http://www.checkatruecode.com.
About the Outside Sales Support Network
Founded in 1990, OSSN is the largest trade association in North America dedicated to serving the needs of home-based travel agents, representing nearly 8,000 agents with 80 chapters throughout the United States.
About Sabre Hospitality Solutions
Sabre Hospitality Solutions leverages the strength and breadth of Sabre Holding's technology, marketing and distribution tools to bring hotel suppliers a global end-to-end solution.
Sabre Hospitality Solutions' innovative distribution solutions help hotels around the world compete in the global marketplace by connecting them with their guests via all distribution channels. The SynXis Central Reservation System (CRS) connects over 10,000 hotels to the Global Distribution Systems (GDSs) and Online Travel Agents (OTAs) and provides robust call center services and the Guest Connect Website booking engine for additional distribution. The Sabre GDS is the world's largest GDS and connects over 80,000 hotels with over 55,000 travel agency locations to help hoteliers capture both leisure and high-volume corporate business, bolstered by the Hotel RFP product, an application for creating, delivering and managing Hotel RFPs.
The combination of these distribution services enables Sabre Hospitality Solutions to sell more hotel room nights than any other company in the world.
Sabre Holdings connects people with the world's greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information is available at http://www.sabre-holdings.com.